Marketing or Self-promotion?

Should Christians actively market their books? Isn't it a form of self-promotion? Let's settle these questions once and for all!

One of the authors in our Answering The Call To Write Community asked me this question and I wanted to share my answer with the whole community because I think this is such an important question to ask. The answer to this question needs to be settled in your heart.


You carry the light for someone who is sitting in a dark place. If you don't tell people about your book, how will those people who need you, find you? There is no benefit to anyone if you hide your light.


In this episode of the Answering The Call To Write Podcast, I unpack this question: Is marketing my book a form of self-promotion? If you are struggling to define your motive, your driving force, or your identity as an author, I highly recommend downloading this workbook: https://www.papercrownmedia.com/firststeps


It is going to help you:

💡Establish your identity as an author and amplify your unique voice

💡Clarify the message you carry as a Kingdom Ambassador

💡Identify the people you are called to serve You are the light of the world. We're here to help you shine!


You are the light of the world. We're here to help you shine!


Meliza Farndell

Author of Untangled, The Molly's Treasure Series and Answering The Call To Write. Having learned some tough lessons throughout her writing journey, Meliza is passionate about helping others avoid the pitfalls of writing and publishing. She is determined to help those who have been called to write, find their voice and share their God-given message.

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About Paper Crown Media

We are dedicated to helping you write, publish, and promote the message that is burning in your heart. Our blog page is full of great advice and tips to help you get started. We will also introduce you to all the new books we are helping scribes like you, usher into the world.


You are the light of the world.


We're here to help you shine.

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