Know Your Reader: The Key to Powerful Non-Fiction Writing
Have you ever sat down to write and felt the pressure to say everything? To pour out all your knowledge and fill the page with important words?
We’ve all been there. But here’s the problem: readers don’t pick up non-fiction for more words — they come because they have a problem and they’re hoping you can help solve it.
They want to feel understood, and they want clear, actionable solutions to the problems they face. As writers, it’s easy to fall into the trap of thinking we need to say everything important or fill the page with more words. But the truth is, your readers value connection and clarity above all else.
In our latest Paper Crown Media Team discussion, we explored how nonfiction writers can shift their perspective:
Write for your reader’s needs, not your own ego.
Focus on empathy and connection — make your audience feel seen and heard.
Provide solutions that help, not just information that fills space.
When you write with empathy and purpose, you build trust. And when your readers trust you, they’ll keep turning the page — and come back for more.
If you’re an author, nonfiction writer, or content creator, this conversation will help you sharpen your craft, cut the fluff, and write with true impact:
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Written by Meliza Farndell
Author of Untangled, The Molly's Treasure Series and Answering The Call To Write. Having learned some tough lessons throughout her writing journey, Meliza is passionate about helping others avoid the pitfalls of writing and publishing. She is determined to help those who have been called to write, find their voice and share their God-given message.
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